What is Mobile First Design? And Why Is It Important For Your Business?

The internet is a mobile- first world now, and your website needs to embrace this shift to avoid missing out on opportunities. By prioritizing your mobile experience with user friendly design principles and an always on-the-go approach to content, you can reap bigger rewards from referral channels and compete more effectively for visibility. There’s no…

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Why High Quality Content Matters More than Keywords for SEO

Attention content creators: Google reads everything you write! Well, not “reads” in the literal sense, but its algorithms are now sophisticated enough to pick up on unnatural language and poor formatting—both of which send strong negative signals that hurt your ability to rank. In fact, Google’s approach to ranking has gotten so sophisticated that they’ve…

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Six Things Your B2B Content Marketing Needs to Be Doing

Business-to-business (B2B) content marketing uses many of the same principles as business-to-consumer (B2C) strategies but with a few key differences. Honing in on these differences can ensure that your B2B marketing strategies remain relevant and effective in our ever-evolving business climate. In fact, your B2B content marketing strategy will include several “must have” components. Without…

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