3 Tweaks for Local Businesses to Improve Email Marketing

3 Tweaks for Local Businesses to Improve Email Marketing

Although more local businesses are coming around to the fact, there are still many that don’t realize how effective email marketing can be. In fact, 73 percent of Millennials prefer email over other forms of marketing communications, and since they’re currently the largest age cohort in America, it’s a pretty big deal. For businesses whose…

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3 Mobile Marketing Mistakes Local Businesses Must Avoid

The Mobile Marketing Mistakes that Hurt Local Businesses

The Mobile Marketing Mistakes that Hurt Local Businesses Mobile marketing has been around for a while, but only a few years ago, it was focused on text messages. By the end of 2015, though, nearly 70 percent of Americans had a smartphone. This meant mobile marketing stepped into an entirely new arena. Fortunately, promotional strategies…

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How to Create Better Calls to Action

How to Create Better Calls to Action

How to Create Better Calls to Action There are countless things that can go wrong with your conversions, and ferreting out the exact cause is sometimes a difficult mystery to solve. You do your best to craft winning sales copy, landing pages, opt-in forms and other offers, only to see that after all your hard…

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