3 Ways to Prepare Before Marketing at a Local Event

3 Ways to Prepare Before Marketing at a Local Event

Local business owners sometimes do not realize the potential of event marketing. Oftentimes, entrepreneurs see this type of promotional tactic as an additional headache when they are worrying about other marketing endeavors. Considering the fact that almost half of those who engage in event marketing recognize returns on their investment of 3:1 to 5:1, though,…

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Marketing Lessons from Negan on The Walking Dead

Marketing Lessons from Negan on The Walking Dead

Negan was watching Rick’s group so closely that they were able to forecast exactly where the group would run and surround them in an instant. Vendors need to do this with their competition as well. Keep an eye on what they are posting on Twitter and what new offers they are promoting or marketing. If…

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Marketing to Both Millennials and Generation Z

Marketing to Both Millennials and Generation Z

Marketing Methods that Attract Millennials AND Generation Z It is vital to create loyal customers, but company owners in the modern world need to realize that young adults do not put too much thought into brand loyalty. If they find a better product or value, Millennials and Gen Z youth will quickly jump ship. And…

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