Six Things Your B2B Content Marketing Needs to Be Doing

Business-to-business (B2B) content marketing uses many of the same principles as business-to-consumer (B2C) strategies but with a few key differences. Honing in on these differences can ensure that your B2B marketing strategies remain relevant and effective in our ever-evolving business climate. In fact, your B2B content marketing strategy will include several “must have” components. Without…

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3 Ways to Prepare Before Marketing at a Local Event

3 Ways to Prepare Before Marketing at a Local Event

Local business owners sometimes do not realize the potential of event marketing. Oftentimes, entrepreneurs see this type of promotional tactic as an additional headache when they are worrying about other marketing endeavors. Considering the fact that almost half of those who engage in event marketing recognize returns on their investment of 3:1 to 5:1, though,…

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Marketing Lessons from Negan on The Walking Dead

Marketing Lessons from Negan on The Walking Dead

Negan was watching Rick’s group so closely that they were able to forecast exactly where the group would run and surround them in an instant. Vendors need to do this with their competition as well. Keep an eye on what they are posting on Twitter and what new offers they are promoting or marketing. If…

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