Thinking About Hiring a Blog Writer? Watch Out for These 6 Common Mistakes

Few business owners have both the time and skill with words needed to do their company blog justice. Business blogs need to look polished and represent the brand well, yet learning to write professionally is a trial-and-error process. Considering all these personal limitations and high expectations, outsourcing blog writing makes perfect sense. But there is…

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How to Write Headlines Your Customers Can’t Resist Clicking

In many ways, the headline is the most important part of a blog post or article. Headlines spark action. They can make people click. Eye-catching headlines on social media can draw tons of comments — many from people reacting off the headline alone. Headlines can also shape how people digest the message of a blog…

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3 Reasons Your Content Marketing is Failing

3 Reasons Your Content Marketing is Failing

There’s no question that content marketing is essential for promoting any local business. In fact, nearly 50 percent of consumers check out 3-5 different pieces of content before even beginning the purchase process. This means a budding entrepreneur who’s not using content marketing is only hurting themselves. As it turns out, though, making the following…

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