How Businesses Can Survive Ad Blocking Technology

How Businesses Can Survive Ad Blocking Technology

Ad Blocking Wounding Your Reach? Try These Techniques

With ad blocking technology becoming more widespread, many smaller businesses are thinking about pulling their budgets away from online ads. This move, however, could be a little hasty. Though the use of the technology has escalated, many people still typically are not using ad blockers.

Also, the massive shift in ad blocking technology is manifesting in the mobile world. If the majority of your consumers are locating via desktop, you could see no change whatsoever. So unless your numbers drop significantly, you do not have to panic just yet.

Keep Ads Uncomplicated

Most individuals are not too concerned about simple ads while they are browsing the web. It is the very annoying ads, such as those that pop up or flash, that force individuals to acquire ad blocking software.

Alas, that impacts all ads. As it so happens, though, ad blockers have a “white list” of businesses whose ads are not blocked. Some agencies pay to be on this list, but if you keep your ads short and simple, you could land on the list absolutely free.

Target Remarketing Strategies

A remarketing strategy targets those who have frequented or searched for your website before. This means the people receiving your ads have already shown a certain amount of interest. Even if ad blockers decrease your reach, you will at least have a more targeted audience who is seeing the marketing campaigns.

Ad blocking technologies are resulting in a new reality for the marketing world. Remember to be ready for it.


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