Survey: Businesses Must Optimize Their Websites for Mobile Devices (or Lose Customers)

web optimization

The economic recovery is a sluggish one. Folks are still worrying about losing their jobs. Millions of homeowners owe more on their mortgage loans than what their residences are worth. Credit-card debt continues to overwhelm many U.S. households. These are challenging times for consumers. As a business owner, you don’t want to provide them with more reasons to not buy your products or

services. Sad to say, many business owners do just that when it comes to their websites. They’re using sites that don’t work well on Chris Ripleymobile devices including tablets and smartphones. As more consumers use their mobile devices to find local info (according to Google, 1 in 3 searches are local) neighborhood businesses are still running ancient sites that look like crap (let’s be honest) on mobile devices.

Are you chasing away customers?

How serious of an issue is this? The MarketingVOX blog recently ran a great post outlining the risks that companies face if they don’t operate mobile-friendly websites. The article quoted a report from Google showing that:

  • 2/3 of consumers say that they’re more likely to buy products and services from a mobile-friendly site.
  • 61 percent of consumers say that they’ll quickly leave a mobile site if they can’t find the info they need immediately.

Those are sobering statistics. Here’s the silver lining: Nearly 3/4 say that they’re more prone to go back to a mobile-friendly website. So your mission is clear…

Your challenge

What does this really mean to the small business owner? Just that building a mobile-friendly website is critical—and getting more so. Look around you: You will notice a steady stream of consumers using the internet on phones, iPads, Nooks, and Kindles. And this is a movement that’s hardly slowing. Tablets remain hot sellers, and an increasing number of people do much of their web surfing and social media activities through mobile devices. According to a joint Google/Ipsos study, after consumers find a business via mobile, 61% say they make a phone call and 59% say they actually go to the business! The message is clear: If you make a bad impression, if your business’s site looks cramped, cluttered, or illegible when viewed with a tablet or smartphone, you have the real risk of driving potential customers to your competitors!

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