Should Small Businesses Use Facebook Instant Articles?

Should Small Businesses Use Facebook Instant Articles_

Should Small Companies Use Facebook Instant Articles?

Companies who have a content marketing strategy usually already collect analytics. If you are using one of the more popular analytics tools, though, Facebook Instant Articles is probably compatible. In addition to this compatibility, Facebook provides its own analytics resource that provides insights on user behavior.

Additionally, you can have Facebook insert ads itself and you will still get a sizable portion of the earned revenue. Instant Articles will also ensure that the ads are not “above the fold,” and this will ensure consumers are not immediately hit with an ad upon clicking your content.

Some business owners use ads in their articles to get additional profits from third parties. If this is the case, Facebook still allows the ads and will let you keep all revenue.

Profit Just From Clicks

This is very important because over 40% of consumers will depart a page if it takes longer than three seconds to load. Typically, the aforementioned study found typical sites take 3.66 seconds. So in fact, this tool will keep your users engaged.

Facebook Instant Articles allow users to read through your content right inside of the Facebook app. By doing this, your articles will load way quicker than if they had to load outside of the app. Actually, studies showed that Facebook Instant Articles loaded in under 300 milliseconds.

Consumers Will Stay Engaged

If you are presently publishing content, you likely use analytics. Fortunately, Facebook Instant Articles are appropriate with the most common analytics tools out there. Additionally, Facebook also offers their own user behavior analytics for Instant Article publishers.

Improved Analytics Options

Local entrepreneurs often post articles and blogs on their websites to bring in traffic. By using Facebook Instant Articles, though, users wouldn’t actually visit the company’s website.

While this may seem counterintuitive to a budding entrepreneur, this new social media device could actually be valuable.


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