What Services NOT to Buy For Your SEO

What service not to buy for your SEO

It’s sometimes very hard to know what exactly to do when you’re attempting to get your site ranked in the search engines. You’ll hear a lot of advice, some of it actually good, but exactly how do you know what to listen to and what not?

The fact here is that what worked yesterday might not work now, and you really have no way of easily knowing that. All of these companies have vested interests, and offering you services is how they butter their bread. You just need to make sure you’re not doing something that can hurt you, and maybe help.

While it’s true it can be extremely hard to keep up with SEO unless you’re working in it, there are some SEO services that have outlived their usefulness. Let’s consider 5 of them.

5 SEO Services to No Longer Buy

  1. Yelp, Yellow Pages and Yext – I’m tempted to say anything that begins with “Y”, but I can’t bring myself to add in Yahoo. (Yet) Each of these companies claim to help raise your local rankings in the search engines, but you can do anything they do for free, and avoid the negatives associated with each. Yelp especially has run into many problems. Any review sites can easily fall from grace so beware.
  2. Any search engine submission service – Most search engines, Google in particular, PREFER to find your pages on their own by crawling them. Making sure you create relevant and timely content, and share it socially does all they want to do for you and more.
  3. Spun content to oodles of pages – Since we’re all aware that Content is King, many kings ought to be good, right? Not so much. The practice of taking your articles or blog posts, spinning the holy mother out of it, and submitting it all over the place was the cause for the recent Penguin update.
  4. Link farms – Creating linkwheels and link pyramids worked like a charm for a long time. To succeed with this now, you have to be smarter than Google. If you are, proceed with glee!
  5. Buying backlinks – Purchasing backlinks, particularly run of site links, are easily discoverable by Google, who will slap your site hard. Today, getting legitimate backlinks is easier than ever, so why risk it?