Reputation Management Tips Businesses Can Handle

Reputation Management Tips Businesses Can Handle

Employing Reputation Management to raise Your Marketing

Every company receives negative comments on their social media pages, but erasing customer complaints is not the appropriate way to handle them. As an alternative to dusting them under the rug, publically acknowledge the upset customer and make an effort to correct the issue they faced. That way all of your customers will see that the company really cares about their satisfaction, and this is great marketing alone.

Create a Large Online Presence

While establishing a page online is helpful in quite a few ways, reputation management is just about the most vital things a business can do. When a prospective customer is trying to find a local business by name or industry, you don’t want them to see web pages with negative reviews. This could be minimized by setting up pages on Facebook, Twitter, Google, and Yahoo Local. Since fewer than 10 percent of Google users progress to the second page of results, having several relevant corners of the web assists in trashing negative sites to the dark recesses of Page 2.

Monitor the Company Name and Products

One of the largest factors of reputation management is what people are finding online. Thankfully, a business owner can occasionally track this as fast as people are discovering it. By simply heading over to Google and doing a search on the company name or its branded product, a company owner can see exactly what others are seeing about their company. Additionally, it is easy to set up Google Alerts which informs you of new mentions with certain keywords, such as the company name. If something negative appears, corrective actions can be started.

Be Transparent on Social Media

Some companies make the mistake of eliminating negative mentions from their social media pages. The truth is, they should be making contact with the annoyed customerin whole view of the public. When others see a company striving to right a wrong they know that the company actually really cares about its customers.

Marketing is only able to do so much when a company’s reputation is damaged. Reputation management, however, can turn your business in the right direction.


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