Why Not Re-purpose Your Content?

repurpose your content

We all know that content creation isn’t for the faint of heart. It can take considerable time and effort to put together content that stands out. All the more reason not to let it stop there! Re-purposing your content is a smart way to give your content a life after the initial posting. Closely similar to content syndication, however the choice of medium will often be different.

We’ve unearthed eight different channels for re-purposing your content, and while the original content can be born in any one of them, this doesn’t limit the ways it can be re-purposed. Here are eight great ways to re-purpose your content!

  1. Articles or Blog Posts – Usually the firstborn, you should strive to post the first text version on your own site or blog, in order to better reap the search benefits.
  2. Videos – Access the massive traffic, authority and links that posting to YouTube can bring you. It could be as simple as a slideshow video.
  3. Podcasts – An extensive sea of traffic lies in wait for those who make audios of their content and upload to both iTunes as well as the numerous podcast directories.
  4. Slideshows – Sites like Slideshare.net and Scribd.com get a LOT of Google love and an incredible amount of direct traffic!
  5. PDFs – There are also a lot of directories where you can post a PDF of your content.
  6. Infographics – Pinterest, Instagram and Face book are hot venues for posting infographics and driving tons of traffic!
  7. Webinars or Hangouts – The benefits of making use of your content in a webinar or Google Hangout are many. Not only do they convert better, they can also be re-purposed (again!) to YouTube as well as other video sharing sites.
  8. Make it Micro! – Carving up your content in to smaller chunks for use in your social media is a fantastic way to point to the lengthier pieces on your other web properties.

Your content can serve you in many ways you might not have considered before! Don’t miss the chance to easily increase traffic many times over by not re-purposing your content!

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