Positive Steps You Can Take When Your Site Loses Rankings

Ranking Site Crossword

5 Things You Can Do When Your Sites Goes Down in the Google Rankings

Perhaps this has happened to you: you awake one morning to find your site has disappeared from the search engine universe, nowhere to be found. Even though it’s only dropped a few pages, it might as well be a hundred.

Before doing anything severe and bloody, we would like to offer you some practical steps to take that can minimize the freefall your pages may be in.

Changes in ranking happen frequently, but significant shifts as a result of an algorithm change are more traumatic, and can wreak havoc. While this is not at all within our control, have a look at these 5 ways you can help stem the damage.

5 Things you can do to minimize a drop in rankings

  1. Have a site and rankings monitor in place – It’s a very good idea to have your site’s search engine position monitored, so you can not only see when there is a big problem, but also the trends that are taking place all the time with your rankings. There is no substitute for this kind of intelligence.
  2. Plug into social media more – There is a vast audience out there you can turn to for help with traffic and links, and this is social media. Even though it may be harder in some ways to convert this traffic, the mere fact that’s coming is a sign that your pages are still relevant, and this matters to Google.
  3. Look at your Google Webmaster Tools – This is a valuable resource that can help you spot penalties and SEO issues very quickly. If you are not signed up for this, sign up now. It’s free and is packed with useful assistance.
  4. Look into your SEO – when there are ranking problems, it’s always a good idea to look in the mirror first. See what if any SEO issues you can find in your pages, such as missing title tags, descriptions, alt tags, flash and some of the other 200 or so ranking factors. Like it or not, these issues are part of how Google ranks you pages.
  5. Produce more content and links – Make it your mission to carry on and create good content and incoming backlinks. It might be a good idea to expand your topic and keyword profile at this point, while still remaining relevant, to see if these pages begin to rank well.