Combining Your Online and Offline Marketing

Combining Your Online and Offline Marketing

Integrating Online and Offline Marketing for Good results

When hosting these events, though, it is essential to focus more on just printing flyers, posting on bulletin boards or buying space in the local newspaper. Along with these, head to Facebook and create an “Event Page,” post about it on your social media, use blogs to keep fans up to date and promote an ad for the function if attendance is looking puny.

Come up with Offline Events, Advertise Them Online

Creating and hosting a celebration is a fast way to get potential customers in the door. Whether you’re offering a free class or simply hosting a networking event for local consultants, the added name recognition will certainly be worth it.

You have to do more promotion, though, than simple flyers, newspaper ads or bulletin board postings. Use Facebook to make an “Event Page,” publicize the event on all of your social media, employ blogs to let people know how to prepare and even drop a few dollars on promoting the event via social media.

Bring Word-of-Mouth to the Online Domain

Many organizations get a lot of promotion from word-of-mouth marketing, but why wait for the word to spread organically? Instead, snag video of a patron conversing with one of your best employees. Since you have the camera out anyway, take a moment to interview a happy customer or simply take a photo of them enjoying your product. Pleased customers are a robust tool both on and offline.

Use Calls to Action Offline to generate Traffic Online

Calls to action are typically associated with online videos and blogs. In reality, these calls work with offline standard marketing too. From TV commercials to billboards, tell people to see your social media pages or website. Not surprisingly, a small amount of incentive in these calls goes very far, but it is worth it to get new customers.

No marketing campaign proves powerful with only one system. Due to this, you need to use marketing both on and offline to garner success.


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