How to Use Paid Promotion to Get Your Content Noticed

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How to Use Paid Promotion to Get Your Content Noticed

It seems like it’s becoming harder and harder to get your content noticed, much less acted upon. It was bound to happen as increasing numbers of marketers embrace content marketing.

It’s no easy task. It used to be simple, but not so anymore. Nowadays, unless you have a huge list or have established authority in your market, you’re going to need to make an effort to be heard.

One way people are getting their content seen and shared is through the use of something called paid social promotion. You might not have come across this before, so let’s define it and see just what it can do for us.

What is paid social promotion?

Paid social promotion, or paid social ads, is the practice of buying ads that promote your content. Ever since social networks have practically taken over the Web, and brought words and concepts like virality and social sharing into our consciousness, it was only a matter of time before marketers began to find a way to exploit this. What’s more, it’s a lot better than before, because the potential to reach an audience far greater than your own, right now, for pennies is something no one with any sense should discount.

Where should I do this?

There are a lot of avenues to go down with paid social ads, but we’ll concentrate on four that most marketers have at least a passing acquaintance with.

Facebook – Facebook’s ad platform is by far the best choice right now. The ability it offers to precisely target an audience, together with the social and viral aspects of Facebook itself make this almost a no-brainer. It’s very easy to use, and very affordable.

Twitter – Using Promoted Tweets can work quite well for promoting your content, and Twitter also offers you the ability to target prospects by keyword and followers.

LinkedIn – LinkedIn is coming on fast, and their Sponsored Updates can work quite nicely, especially if you are a B2B.

Reddit – Reddit is full of rabid users, and using the niche ad option on their ad platform is the best choice here. This can send an avalanche of traffic very quickly!