Mobile site, mobile app, or both?

mobile site or app

smartphoneYou may have been considering whether or not it’s wise for your business to spend the time and money needed to develop and implement a mobile app for your business. Does a mobile app even make sense for your small business? What would it cost? Who’s going to update it? These and many other questions need answers if you want to really make an informed decision. Let’s look at some of what you need to know.

 

The Pros and Cons of developing a mobile app for your business

Pros:

  • More than 50 percent of adult Americans are using smartphone technology
  • Enables you to brand your products and services with less effort
  • Increases customer retention and loyalty, as the app is constantly in front of them
  • Users spend more time on apps
  • Usually load faster than mobile sites
  • Available offline, however they would have to login to purchase, or perform any other action

Cons:

  • A mobile app needs to be developed for each platform, iPhone, Android, Windows, or any other platform
  • Mobile apps require regular care, both as regard fresh content in addition to technology updates
  • Not as simple to optimize as a mobile website
  • Mobile ads may well serve the purpose
  • Apps can be extremely expensive! If you go the Do It Yourself route, be ready for a lot of headaches, as they frequently break, and need to be updated.

We all know that there are as many uses for an app than you could ever imagine, but some are better than others. Here is an example.IMG_6393 small

Creating a great mobile app or website is a complex process, but critical to your online success. We can build one for you for a $500 set-up fee and the low price of $59 per month. To increase your audience through the use of mobile technology, you may want to enlist the help of qualified and competent professionals like us, Strategic Marketing Group. We can be reached by phone, at 301-328-2113, or by email: cripley@smg2.com

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