Why Mobile Marketing Matters Now More Than Ever

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It’s High Time to Throw Mobile Marketing into the Mix

We’ve likely all heard the now-famous stat that over 75 percent of us admit to taking the smartphone into the bathroom with us. I suspect that is a low number. Mobile has thoroughly wormed its way into the very fabric of our lives, to the point where our daily lives frequently begin and end with it.

There have been predictions of mobile coming for years now, but we maintain that the train is not only here, it’s leaving the station. Let’s consider the evidence, and how you can reap the benefits of this paradigm shift.

5 Pieces of evidence that mobile marketing has arrived

  • Google – Google has made it abundantly clear that it is mobile first as far as they’re concerned. And they’ve got good reasons to believe this. We are all tied to our phones, and it is frequently the first device we reach for in our day. Not only that, studies show that 65 percent of all searches begin on a mobile platform.
  • Smartphones and other mobile devices – The average person owns 3.1 mobile devices. This is broken down as 85 percent carry a smartphone, 65 percent a laptop, 48 percent a tablet and 40 percent an mp3 player. To say mobile is ubiquitous is a bit of an understatement.
  • Nobody knows how to market on mobile – While two-thirds of businesses are attempting to use mobile, few understand how to measure, implement or otherwise utilize the immense reach mobile affords. To illustrate further, a full one-third of businesses that say they use mobile spend less than an hour a week working it. Hmmm!
  • Responsive design – As email marketing continues to be by far the most valuable as far as ROI is concerned, having a responsive design in your emails is a must.
  • Mobile converts – The very best reason we’re sure that mobile is a dominant force now is that it converts better than any other medium. 70 Percent of mobile queries lead to an action within the hour, evidence that users who are out and about aren’t afraid to look you up and come on in.