Marketing Mistakes That Are Eating Up Your Profit

Marketing Mistakes That Are Eating Up Your Profit

Marketing Mistakes That Are Wasting Your Money

Becoming the Risk Taker

Buying Email Lists

The trouble with email lists is that most of them simply do not target your desired demographic. If you run a video game store, for example, what is the point in buying a list where only 25% of the people play games? Because these lists are not often targeted, studies show that open rates drop to near-zero as a list becomes more public and used. While you might find affordable email lists to invest in, it really isn’t a great deal if you are not reaching your target audience.

Committing to Unproven Strategies

New marketing tools are seemingly always coming out, and in many cases, they can prove to be a fantastic asset. The introduction of pay-per-click ads, for instance, was a massive shift in marketing. Unfortunately, the majority of the newest marketing strategies are simply full of false hope. When there is no evidence that a new method works just yet, it’s a good idea that you hold off on investing in it. Wait for large firms to try out these new methods, and if they end up working well, you should have plenty of time to enhance your strategy.

Trimming Your Deficits Too Early

One thing every professional should know is when to give up on a strategy that’s not working. Unfortunately, many marketers give up too soon. There are those out there who expect immediate results, and that is just not the way marketing works. Packing it in too early on a approach that would prove effective is just as bad as wasting cash on one that proves unprofitable.

Marketing and advertising is one of the places you should refrain from cutting corners. Of course, if you are engaged in the aforementioned techniques, it could be time for a change of course.


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