Manage your Businesses Local Listings

Local Business Listings

One critical yet sometimes unappetizing part of running a local business is managing your local listings. The hours involved are probably not exactly what you had in mind, nevertheless, making sure your listings are not only correct but aiding your business are many times the difference between local success or failure.

Creating a Content Marketing Plan is a Necessary First Step!

You’ve heard it a million times, but the truth is, content is still very much King. Google loves to rank new fresh substantive content, and most businesses fail at least partially due to a serious lack of content.

Getting the basics of your local listings in order

Here are several of the things you’ll need to get in order from the beginning.

  • The most important aspect of managing your local listings is to ensure that your NAP data, that is your company’s name, addresses and phone contact, (along with all your other data) is correct across all locations and platforms.
  • Many times local companies make the mistake of lacking a phone contact number. Don’t be that guy! Even if it is only a voicemail ensure your customers and prospects can reach you.
  • Make sure to completely fill out any profiles online that contain your information. This is a great way to get info out there about your business, and the more you can inform readers, the greater shot you’ll have at getting that new lead.

Taking the next step

After you’ve got your business listings on your sites and local directories done, it’s time to look into what you can gain from the many and varied local business sites created to help you get noticed. Many of these won’t charge a fee, but there are a few that are worth spending a few dollars on. What follows is a few ideas to get you going.

  • Ensure that you have a local presence in Google, Yahoo and Bing.
  • Look at local directories like Infogroup, Acxiom, Localeze, and Factual as aggregators like these provide data to mobile companies and search engines alike.
  • Look into listings with properties like Yelp, Yext, Foursquare, Facebook. You’ll find that their local packages can be less than you might have thought, and can make a huge difference.
  • Use tools like Bright Local, Moz Local or Whitespark to monitor your citations and track your progress. This is going to be an ongoing process, as you’ll want to keep getting more and more citations that will give your business even greater reputation.
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