Lower Your Bounce Rate by Engaging Your Visitors

Lower Your Bounce Rate

3 Great Tips for Keeping People from Leaving Your Site Quickly

What is your bounce rate and why should it matter? Your bounce rate is the rate that visitors leave your web pages. A peek at your Google Analytics could reveal some rather sobering information for you. If you have a bounce rate around 50 percent, then it’ clear you need to make some changes!

So why is your bounce rate even important?

First of all, Google is making the bounce rate part of its search engine ranking algorithm, and a site that sports a high bounce rate may have its pages driven into oblivion. What’s worse, since everyone is leaving shortly after they get there, it’s likely that your site isn’t doing what you’d like it to. There are cases when a high bounce rate is caused by your site’s pages loading slowly, but if that’s not the case, we’re offering up three tips to help you keep people from exiting your pages swiftly.

  • Employ videos – Video is demonstrated to be a positive factor in keeping people on your pages longer. Videos and other multimedia content can keep users engaged, increase traffic and possibly increase sales and other desirable actions. YouTube embeds may also help your search rankings both in YouTube and Google. It’s funny how the very same content of 1500 to 2000 words viewed in a video, audio or other multimedia fashion will lead to a far different result.
  • Make better and more readable content – Often content is posted onto a web page as one big blob. Do your best to split up your content into shorter, more readable paragraphs, and use subheads, bullet points or lists to break up the monotony. Images help convey points as well, and are visually appealing to the eye.
  • Have related content within your pages – It’s a good bet that you have content on your site that is more than a little relevant to what you’re posting. Make sure you link to any other content on your site that people could find interesting, and give them a terrific reason to stay. For people with a WordPress blog, this is often as simple as using a Related Post plugin.
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