Why Local Businesses Should Not Fall for the Pokémon Go Craze

Why Local Businesses Should Not Fall for the Pokémon Go Craze

3 Reasons Small Businesses Should Ignore Pokémon Go

While Pokémon Go is all the craze now, there is no assurance that it will stay this way. It seems that the next huge thing changes on a weekly basis. The popularity of everything, including best-selling mobile games, can die out just as quickly as it occurred. If you opt to spend time focusing on Pokémon Go as a marketing device, it is at the expense of proven marketing tactics that will be around long after the game is just a memory.

Data Has Not Proven its Efficiency

There is not any doubt that Pokémon Go has a substantial following, and if you concentrate on attracting these people, they will likely arrive. You have to remember, though, that they are only coming for the game. If you place a lure near your store, fans will unquestionably stop by. Whether they will stick around or just go to the next Pokéstop, though, is yet to be determined. You may be not doing anything more than bringing people by for momentary stops.

Bad Press Could Happen to You

When Pokémon Go first was released, all the news coverage was about its popularity. Recently, though, much of the coverage has been negative. People are getting injured due to not paying attention to their surroundings, and criminals have even begun using the app to track down victims. Taking the chance of getting hit by potential bad press just isn’t worth the chance that people might show up.

Pokémon Go will most likely be around for a while. Whether it turns into a practical marketing strategy, though, remains to be seen. Until you have tons of reserve marketing capital, it may be ideal to wait the craze out and see what happens.

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