How Local Businesses Can Benefit from Facebook Live

How Local Businesses Can Benefit from Facebook Live

How Smaller Businesses Are Benefiting from Facebook Live

Video has quickly become a dominant marketing strategy in the digital world. In truth, video posts on Facebook achieve a 135 percent better organic reach than typical image posts. This information alone shows just how crucial the new Facebook Live tool can be for marketing purposes. The higher reach is not the only benefit, though, and local businesses will see a various advantages from using the service.

Combines Offline and online Marketing

Even though promotion is in its digital age, it does not mean offline marketing is a thing of the past. Businesses can still do quite well by attending local festivals, sponsoring community charities and even hosting events. Not every fan can attend these affairs, but they can easily catch them via Facebook Live.

Enhanced Marketing Metrics on Facebook

Facebook has long provided resources that allowed company owners to track their reach on the site. Instead of seeing how many people liked or shared a post, page owners can actually see how many people viewed the post. Keeping up with this user-friendly image, Facebook Live also comes with numerous analytics tools.

In addition to seeing just how many people viewed the video, Facebook Live also gives metrics on the peak concurrent viewers and the amount of people who are viewing the video at any given time. This means marketers can see the exact moment their viewership dropped off, and they can use these details to improve their video marketing.

Facebook Aids in Promotion

Facebook Live is still in its birth, so the social media giant is doing its best to promote the service. This means Live videos often end up near the top of people’s newsfeeds. Additionally, Facebook will often send a notification when a page a fan likes starts a live broadcast. This cost-free advertising may not last forever, so local business owners should take advantage now.

Social media sites are constantly trying out new things, and in some cases, their ideas fall flat. This isn’t the case with Facebook Live. The new device is doing everything from causing social change to promoting business events. If entrepreneurs utilize the tool correctly, there is no limit on how prosperous they can be.


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