How LinkedIn Can Achieve Marketing Success

Achieve Marketing Success

Small Business Marketing and advertising Points Using LinkedIn

Since websites with a blog bring in 55% more traffic, it seems a bit negligent to not host one. To make it more powerful, though, use the Blog Link or WordPress apps to integrate the blog into LinkedIn. Consumers exploring the page will then catcha fast peek of the content, and this will undoubtedly create more web traffic.

LinkedIn is usually only seen as a tool to assist individuals in their search for a better employment position. As the site became more widely-used, however, even more features became apparent. Just about the most essential for local companies is LinkedIn’s marketing potential. In fact, utilizing the following LinkedIn marketing and advertising tips can do wonders.

Host an Event

Creating and promoting an event via LinkedIn creates a variety of different marketing opportunities. Obviously, doing so can attract more attention to the event.

In addition, hosting an event generates a feeling of industry leadership that is terrific in the marketing world. And since 58% of marketers use social media to have interaction with consumers during live events, an event can be powerful using fully online tactics.

Promote Blog Content

Hosting a blog leads to 55% more website visits, so not having one is fundamentally neglectful. By using the WordPress or Blog Link apps, you can easily import your blog to LinkedIn. This will give customers a sneak peek at a company’s expertise and bring more site traffic.

Boost Search Engine Optimization

Search engine optimization (SEO) is a vital marketing technique that can make or break a small business’s online presence. Luckily, using LinkedIn can increase one’s search ranking and make it less complicated to find them online.

Simply having a LinkedIn profile is enough to enhance a company’s online presence, but even more can be done. In the “Websites” and “Blogs” section of a LinkedIn page, for example, simply typing in a handful of good keywords improves a

business’s search ranking for those particular keywords.

As advertising moves more out of the offline arena and into the digital world, local businesses must utilize every online strategy available. However, many overlook LinkedIn, but for those that do use the platform, there will be distinctive competitive rewards in the modern business world.




What’s Your Local Score?

Enter any business name and zip code and see how optimized it is for local search.