Link Building Evolved – Best Practices for 2014

link building

These days every other person you encounter will let you know that link building as a means to enhance your search ranking is dead.

Not so fast, as stated by Google’s own Liege of link building Matt Cutts states: “Links are still the best way that we’ve found to discover (how relevant or important somebody is) and maybe, over time, social or authorship or other types of markup will give us a lot more information about that.”

Since it’s now clear that the good old days days of link building are gone, they do still matter, and we’ve come up with some of the best practices for link building in 2014.

Internal linking on your site – Internal linking means the links you have on your own pages that (hopefully) lad to more relevant content on your site. Google views this as a help to your visitors, and as long as you don’t overdo the linkage with tons of excess keyword links, such as extra menus and tag clouds and stuff like that, you’ll have some love too. Link from textual content to other textual content, and use anchor text that is prudent.

Google+ shares – It might not be Facebook yet, but Google+ can get your pages indexed rapidly, and this definitely benefits you in your search rankings.

Think about guest blogging – Long used as a great way to get links and traffic to your pages, think also about being the site that welcomes and promotes guest posts. This can be a boon to your own site authority, content and links.

Share valuable content on your site – If you find a thing that is going viral, and is relevant and useful to your readers, post it on your site (crediting the source!) and share with your audience, encouraging them to share this already viral content.

Relevance and diversity – Back in the day you could simply obtain a ton of links form practically anywhere and the site with the most won. No so any longer! Google rewards relevance now, so relevant links and diverse anchor text are the keys these days!

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