Increasing Engagement on Email Marketing Campaigns

Increasing Engagement on Email Marketing Campaigns

How to elevate Email Marketing Campaign Engagement

Give Away Something Valuable

Make Giving Easy

People love sharing valuable information with their friends and family, but honestly, who forwards emails these days? Instead of wishing that clients will forward emails, include social sharing buttons right in the message. When these buttons are incorporated into emails, there is a 158 percent higher click-through rate.

Section the Email List

Sending out the same message to an entire email list will definitely result in some engagement. There will also be individuals who simply don’t respond to certain messages. By treating an email list as one homogenous group, you are ensuring that enormous swaths of your list are not engaged.

Instead, create a segmented subscriber list. Group certain buyers together based on similar attributes. This will allow you to create targeted messages that appeal to each group. Once subscribers start to receive emails intended for them, they are more likely to become engaged.

Offer Something with Realistic Value

There is no doubt that a voucher reading “20% off” will turn heads, but to get true engagement, it is important to offer something with real value. This could be a free white paper or eBook, and some especially enterprising entrepreneurs even offer one free service. Either way, offering an item with real value always pays off.

Email marketing can be a tricky road to walk, but when it is prosperous, the return on investment is impressive. This is why you’ll want to put extensive effort into your campaign. Increased engagement means increased proceeds, so the initiative is unquestionably worth it.


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