How to Utilize LinkedIn for your Small Business

How to Utilize LinkedIn for your Small Business

Make LinkedIn a Partner in your Small Business

Remember when LinkedIn was that site you visited if you wanted to either post of look for a new job? It’s a lot more than that now, and for small businesses, it is now a powerful tool for branding and networking your business.

Among the many features LinkedIn for small businesses are the ability to post content in several forms, meet and connect with other professionals that can help your business in many ways, and be a valuable tool in your business branding arsenal.

We’ve found 5 ways you’ll want to utilize LinkedIn for your small business. Here they are!

5 Tips for Small Businesses on LinkedIn

Create a powerful profile – While this may seem like tired advice to those who’ve set up profiles on many sites, on LinkedIn your profile is usually the deciding factor in whether or not someone connects with you, which is the whole reason for being on the site. So it’s very important to use your profile for all it’s worth. There’s a lot you can inject here, so spend some time to explore how best to use yours.

Employ visual content – Today people interact with visual media far faster and with more decisiveness than anything else. Make sure you’re posting videos, images, presentations and more every chance you get. (Although leave the kitty memes for Facebook!)

Get involved in groups – It’s a proven fact that those who get involved in groups on LinkedIn get about 4X more profile views than those who don’t. Moreover, it’s a prime chance to showcase your authority and expertise in front of a highly-targeted crowd.

Work at connecting – If you are working at presenting yourself, posting great content, and contributing to LinkedIn, you will see that your connection requests will soar. If you build it, they will come!

Try LinkedIn Company Pages – LinkedIn gives you the facility, much like Facebook, to create a dedicated company page. Take full advantage of this and use it as a satellite to your main site.

Every small business needs a little help, and a great place to find some is through LinkedIn’s small business helps. These free resources help you grow, optimize and further utilize this platform for all it’s worth. Don’t fail to look into this!