How To Use Hashtags In Your Small Business

Hashtags

hashtag4 Tips for Using #Hashtags Effectively

Know exactly what a #Hashtag is? If you’re not a social media maven, and particularly Twitter, you might not have a clue just what a #hashtag is. No need for that being the case any more. A hashtag is a # paired with a word or phrase to perform a number of functions. Twitter users attach hashtags to tweets as search conventions, a method of categorizing, and marketing tactics. #Hashtags can also be used in other social media platforms.

Some #Hashtags basic guidelines

Be certain to do your standard due diligence and see if the keyword you’d like to use is not employed elsewhere. This is as simple as performing a little research (a search on Search.Twitter.com) to find out if that #Hashtag will be a good option. Also, don’t try to make hay with misleading #hashtags, even when they are seriously trending. This will almost definitely blow up on you. And one more thing: be sure to proofread prior to when you make that #hashtag!

4 Ways to win with #hashtags

  1. Make your #hashtags short and direct – Making it brief and direct is the proper way to win with #hashtags. If you need to combine more than one, fine, but don’t string together a small army of them, as that will annoy readers and label you an amateur.
  2. Make them easy to remember – An unforgettable #hashtag is one that will be shared widely. Give some thought and you just could possibly have it go viral.
  3. Use them on your other social channels – A #hashtag wants desperately to be shared, and you can now do so across multiple social media channels including Facebook, Google , LinkedIn and Pinterest. This will really help to sear the #hashtag into the brains of your readers.
  4. Make use of keywords – If possible, work in your brand or major keywords. This isn’t always feasible, so choose judiciously.

Make the creation of memorable #hashtags a to-do item in your social media marketing check-list. It will work to keep your brand and buzz in front of your social media audience!IMG_6393 small

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