How to Use Google Local to Connect with Buyers

Google Local

Ever since Google merged with Google Places to be Google Local, there’s been confusion as to how to use this platform for business. This has now become much clearer. Businesses are beginning to see the immense opportunity Google Local is offering, and they’re finding innovative ways to find purchasers and prospects.

Let’s discover you can do that too! Below are some tips to get you started:

  • Be sure your Google Local page excels – The first and probably most important task is to make sure that your page is entirely completed. Fill in all text areas that are asked for, as this is important in how Google ranks your page. Also, use a ton of images, as this also affects the ranking of your page. There’s also the benefit of being able to present a vivid look at your site and products.
  • Use the search function to prospect – Using Google to look for prospects and hook up with potential buyers is ridiculously easy! The search bar at the top of your Google page will help you find people who are talking about your niche or company. Add them to your Circles and begin the connection process!
  • Engage with potential buyers by creating offers – An excellent way to leverage your Google Local page is to create tempting offers and coupons that can be accessed directly from that page. This is a terrific way to convert Google visits to onsite purchases.
  • Use Google Hangouts as a media channel – There are a number of ways to use this versatile tool to pump up your business. You can conduct webinars, training sessions, online press conferences, offer free consults (related to your business) and even host your very own show. Google records these sessions, sends you the file, which you can then upload to YouTube. Beginning to see the possibilities?

I hope you’re realizing the possibility of what Google along with Google Local, YouTube and the rest of the Google suite could do for your business. Get your business started on Google Local today!

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