How to Scale your Content with a 1-Person Team

The word Content on a cork notice board

See How to Scale Content without a large Staff

One of the scarier scenarios a lot of small businesses and independent marketers face is the reality that content marketing is an essential element of a modern online business.

It’s hard enough when you have a team of writers and marketers dedicated to creating and publishing content all over the many platforms that make up the content marketing universe, but to be left to accomplish this by yourself is a truly overwhelming prospect.

Let me assure you there is a way, and it’s not as overwhelming as it may appear on the surface. Let’s look at how you can scale content marketing with a 1-person team!

5 Killer tips for scaling content without a staff!

Content Marketing Calendar – The first step is to get incredibly organized, and by this we mean creating a content marketing calendar. This is where you plan out your new content at least 6 months in advance, in order to coordinate with your other marketing initiatives simultaneously.

Don’t forget to curate content – This tactic helps you in a couple of great ways: you can quickly publish valuable content for your readers, (remembering to attribute and inject your own views while doing so) and increases your own authority in Google’s eyes.

Don’t be afraid to outsource – One easy way to get some help is to outsource some of the work. Although this is an added expense, it’s not as much as you might think, and will help you tackle areas in which you may not have a lot of expertise, such as video, images and more.

Repurposing content Your amazing blog post might also make a fine video, slideshow, infographic or podcast. Don’t limit yourself here, and you’ll find lots of new readers, visitors and links coming your way!

Content promotion – Don’t think that when it’s published you’re done. A large part of the effectiveness of content marketing lies in spreading the word, and when you send out new content, let the world know via your social media channels, and even paid promotion if it’s worth it you.

Working as a 1-person marketing department is definitely a struggle, but using these techniques, you’ll obtain a lot more success than you might think!

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