How to Market Your Business on Instagram

How to market your business on Instagram

Check Out If Instagram is a Good Fit for your Business

If you know any teenagers, or even anyone under thirty, you know that Instagram has taken over the world. Not only that, but Facebook recently recognized this also, and purchased the company. And even though this may seem like a ripe opportunity for marketers, (it is) there are some major differences you need to be aware of before attempting to market on Instagram.

The chief difference is the demographic of the site. There’s no avoiding the fact that Instagram is realm of the younger set, and if you have a product or service that you market to the 15-28 audience, you may have a winner here. If most of your target audience is 30 or older, you may find it more challenging. Another important factor to note is whether or not there are images on Instagram connected with your product. Sometimes the imagery just isn’t a good fit, and if that’s the case, you may not find a lot of success here.

5 Tips for effectively marketing on Instagram

Here are 5 tips for marketing your business on Instagram.

  1. Use Video On Instagram – This newish feature in Instagram is similar to Vine, but their videos are a massive 15 seconds as opposed to 6. Significantly more canvas to paint on.
  2. Use lots of hashtags – While engagement drops significantly on Twitter if you use more than 2 hashtags, the opposite appears to be the norm for Instagram. Load them up!
  3. Don’t post incessantly – Unlike many other social networks less can be more here. You don’t want to fill up your follower’s feeds and be less special. Strive for a few times a week and post great content.
  4. Optimize your Instagram Profile – Like other social networks, you’ll want to make sure your business profile is complete and utterly devoted to finding you and doing business with you.
  5. Follow other brands on Instagram – Finding and following related brands on Instagram is very important. Fortunately there are some good tools that help with this, like Statigram.

Instagram can be a beast for your business if you are fortunate enough to be in their audience demographic and can effectively market to them. Check it out today!