How to Make your Facebook Business Page Engaging

How to Make your Facebook Business Page Engaging

Helpful Tips for Increasing Engagement on your Facebook Business Page

Practically anyone you talk to these days regarding Facebook laments on the subject of getting more people engaged on their Facebook business page. Often they will turn to software for pumping up their Likes to get more traction, when in truth, a strategy based on sound simple tactics will do more for them than they ever imagined.

Fortunately there are some easy ways to set yourself up for encouraging more engagement on your page, and they aren’t all that hard to implement. Let’s look into a few of these.

5 Tips on how to make your Facebook page a more engaging place!

Use memorable visuals – From your cover photo to the imagery you use in posts, make an effort to employ original, imminently sharable choices. Strive to make every image one you would share yourself.

Place a call to action on your cover image – This is a relatively recent one, and for the right offer or purpose, it works very well. Most importantly make it relevant and on topic, and you’ll find you will be rewarded with more actions and engagement.

Optimize your page descriptions and About sections – This is your chance to tell the world about yourself and your company. Don’t waste it! Be sure to include links to your other web properties, as well as giving a clear picture of who you are and what you’re about.

Publish often – If you don’t care enough to come around often, neither will anyone else. Make sure you are publishing often and cross promoting with other social channels. Consider using paid ads on posts that get interest; as this can grow your fans exponentially.

Answer people – If there are questions, comments or inquiries made by your followers, make sure that you respond to them immediately. Don’t ever leave them in the lurch. Giving them a feedback as soon as you possibly can tells them that you are still listening and encourages them to visit your page often.

When it comes to engagement the job is ultimately pretty simple. Be there to answer, encourage and inform your fans. Nothing less will do.