How to Learn Social Media Marketing

How to Learn Social Media Marketing

How to Learn Social Media Marketing

Social media marketing has progressed to the point where it’s no longer just another channel, full of sound and fury while signifying mostly nothing, and is now an essential aspect of any serious online marketing business. If you haven’t yet gotten on board with this, the time is now.

The fact is that your audience, or at least a vast portion of it, is residing on social networks, and if you are not involved, you can be quite sure your competition is, gathering all the leads that might have been yours. It’s also where they go to get ideas, advice and tips, a game you need to be influencing as well.

How to learn to use the various social media channels

Determining which social media channels you need is a logical first step. The major social media players at this writing are Facebook, Twitter, LinkedIn and YouTube. A second tier with audiences smaller but equally passionate consists of sites like Pinterest, Instagram and Google+. Tumblr, Vine and Snapchat make up a short list of up and comers.

Understanding each site’s demographic can help you decide how much emphasis you should place on each, together with your particular market.

Using social media sites for business

Cultivating audiences for your business through social media can be achieved far easier and faster than through traditional marketing if you are up to speed on how to make your reach exceed your current influence. This means learning how to get involved, engaged and shared as widely and quickly as you can.

The one constant in social media is change, and you have to keep abreast of what’s what in order to effectively market with this channel.

Here is a great compilation of social media resources that will keep you busy for some time. One of our favorites on this list is the blog Social Media Examiner.

The rewards of a successful social media initiative are many, ranging from large amounts of traffic to building a truly engaged and passionate following. Both of which sound pretty good to me!