How to Integrate your Email Marketing and Social Media

Man using Digital Devices Searching Social Network

Using Social Media with your Email Marketing

Chances are you’ve probably wondered the best way to combine the massive reach and networking ability of social media with your email marketing. All things considered, email is still a top-notch method for marketing, and social media can deliver huge audiences you may not have been able to contact as yet.

So since it’s such a good idea, what are some of the ways you can harness the best parts of each? Glad you asked! Here are 3 tips for integrating your email marketing with your social media.

3 Ways to Integrate Email Marketing with Social Media

Use social sharing icons in your emails – This is the easiest and yet still very productive method you can do. At this juncture Facebook and Twitter users are your best bet for sharing your emails, with between 30-40% for every 100 emails opened. Facebook, Twitter and LinkedIn are the best when it comes to clicks on shared emails, turning in results of between 6.2 % and 7.9%. And just having the icons is not enough. You’ll want to encourage your readers to share with anyone else who might find this useful.

Put opt-in forms on Facebook and Twitter – Now you can even mine your favorite social networks directly by adding opt-in forms directly in the platform. Of course the same rules apply here, as you have to offer something worthy of someone giving you their email for you to add to their ever-growing email inbox. This can be a PDF report, webinar invite, a video series or your favorite lead magnet. This can generate a brand new audience to your marketing that has not seen your offers yet.

Use Retargeting Campaigns on your Social Networks – While retargeting is the trendiest way to increase revenue, you can optimize this type of marketing by creating retargeting lists of people who’ve clicked links in your emails, and thus get an audience to whom you can send ads and has already shown an interest in your offers. Sort of retargeting on steroids. Facebook and Twitter are the best places to try this tactic just now.

Utilize these 3 methods for integrating email and social media and you’ll soon discover the power of combining these methods.