How to Do SEO for Content Marketing

How to Do SEO for Content Marketing

How to Do SEO for Content Marketing

Many people have bought into the erroneous notion that SEO and content marketing are two separate beasts. Perhaps that could have been somewhat true back in the day, these days the two are so interwoven as to be thought of concurrently.

Without content there is truly no need for SEO, and without SEO your content is relegated to the nether-reaches of the search engines.

We need to think about how they can complement one another, not jockey for position. Toward that end, let’s look at several tips for ensuring your content and SEO play nice together!

7 Tips on SEO for Content Marketing

Integrate keywords naturally (but with SEO in the back of your mind!) – Gone are the days of keyword stuffing your way to top rankings, but they still play a vital role. Be sure you use your primary keyword in titles, at the front of your content, and other strategic places.

Still do on-page SEO – It’s still very important, perhaps more than ever, to make sure things like SEO title tags, Meta data, image tags and H1 tags are crafted properly.

Satisfy searcher intent – These days Google is on a quest to make sure that they are serving the best content to match the query as they can. And that means you now should concentrate on writing entirely on-topic, and not worry about satisfying the search algorithm.

Get mobile ready – More than half of all traffic is now served to a mobile device of some flavor, making it imperative to make sure your pages are mobile friendly.

Be social – Cross promote your content on social media and by all means employ social sharing buttons on your pages.

Employ visual content – People love to watch video and look at your images. It also serves the purpose of keeping them on your site longer, a Google ranking signal.

Use related verbiage – In Google’s quest to serve up the best, most authoritative content possible, they are on the lookout for content that relates expert verbiage on the topic. Make sure that is you!