How to Create Better Calls to Action

How to Create Better Calls to Action

How to Create Better Calls to Action

There are countless things that can go wrong with your conversions, and ferreting out the exact cause is sometimes a difficult mystery to solve. You do your best to craft winning sales copy, landing pages, opt-in forms and other offers, only to see that after all your hard work they do not convert as well as you’d hoped.

What happened?

While any or all of these can play a part to be sure, oftentimes the answer lies in a simpler solution. Your calls to action.

How to Create a Killer Call to Action

It is a truism that regarding calls to action the most important aspect is to make sure that you directly tell your reader exactly what they need to do next. Leaving it up to them rarely results in what you are seeking.

Be plain, direct, and tell them in precise words what they need to do, whether that is to download their free ebook, enter their email for a free quote, or whatever you are asking.

Craft a Sense of Urgency

You want your readers to act now, so creating a cloak of urgency around your product or offer is essential. If there are limited quantities, or the sale is for a limited time, state that. If the promo pricing ends soon, emphasize that. Do whatever you can to induce them to act today!

Tips for Creating Awesome Calls to Action

  • Placing a call to action above the fold in the webpage is a sound idea
  • Using numbers in creative ways works
  • Contrast your colors to make your offer pop off the page
  • Use several calls to action on your page
  • Use emotional words in your headlines and copy
  • Emphasize benefits; not features

If maximum conversions is your goal, (and why wouldn’t it be?) take the time and effort to create a call to action that is worthy of your product. Test out your offers ceaselessly to find the best possible combination of elements. You’ll be glad you took the time!