How to Create a Winning Marketing Plan for your Small Business

marketing concept with financial elements

See What Goes into a Marketing Plan for your Small Business

I bet every time you’ve seen the cart set before the horse, it never worked, right? So it would follow that this type of approach in business is doomed to fail also? Yep. If you’re starting out you need to create a marketing plan for your small business PRIOR to spending money or worse, your valuable time.

This is not all that complicated, but it’s a necessary step if you want to avoid a few potential pitfalls on the way. Below are 5 tips intended to help you create a marketing plan specific to your small business.

5 Great tips to help create a marketing plan for your small business!

Have a goal – Not simply one overarching goal, which is important, but a series of smaller, milestone type goals that make it easier to reach your eventual destination.

Decide on your audience – Knowing the audience you’re marketing to is critical, and make every effort to have a firm grip on your customer avatar before you embark upon a marketing campaign. Take an in-depth look into your current customers, or those you are hoping to be, and create a profile of what your ideal customer looks like.

How you intend to market – There are numerous ways to get your message out, but knowing the best and right way for your particular business can provide you with a clear focus and save resources. Whichever method you choose, whether it’s paid ads or organic search marketing, it needs to be the right one for you!

Know what else you need – There will more than likely be pieces in the puzzle that are critical to the plan that need to be in pace as well. This can sometimes be a marketing funnel, landing pages or an email marketing sequence.

Set a timeline – Giving your campaign a timeline for implementation and completion is important to a successful marketing plan. It will also help keep all members of the team on task and striving to the goal.