How to Cash in on the Mobile Revolution

mobile revolution

The web is going mobile, and it’s still not too late to climb onboard the mobile bandwagon and snatch a slice of what is getting to be a rather large pie! Google reports that more than half of all local searches are done on mobile devices of some kind. Everyone is doing business on the move, browsing and price comparing on the way to shop. The time has come to make sure your business is aligned to take advantage of this mobile advancement. The following are five easy ways to get this done!

  1. Having a mobile ready site – Making certain your website is capable of being viewed on any mobile device is a mandatory first step. There is something of an art to creating the mobile version of your website, as the emphasis here is on speed. It is estimated you have about five seconds for your site to load on a mobile device or they’re on to greener pastures. Make sure that your site loads fast and looks good! According to Google polling, 52% of users say a bad mobile experience makes them a lot less likely to engage with a business.
  2. Offering deals, coupons and incentives to readers – 29% of consumers indicate a willingness to download a coupon from their mobile device. Take them up on it! Currently, only 10% of shoppers have gotten a coupon from a local merchant, according to a poll from Mercator Advisory Group. It’s time for you to get out in front of this trend and stake your claim!
  3. Buy inexpensive mobile advertising – Mobile paid ads are still the new kid on the block, but there is a great deal of opportunity with these. Expense is still quite low, and you could get a considerable amount of targeted traffic to your site rapidly.
  4. Create a loyalty program – Employing a mobile platform to institute a loyalty program is an idea that is no longer just used by restaurants. You can create rabid fans by having a simple, easy to use digital loyalty card app operates entirely on their mobile device. An excellent way to reward regular customers.
  5. Utilize mobile email and SMS – Mobile email is now being opened at a rate of 41%, and is on pace to surpass PC open rates by the end of 2013, reported by MarketingLand.com. SMS (texting) boasts a whopping 95% open rate. These two stats by themselves ought to be plenty to get you involved in the mobile side of marketing!