How to Benefit From the Recent Google Updates!

google updates

How to Craft Great Content and Rank Well in Google!

Over the last few years through all the search engine updates known collectively as the “Google Zoo” (Pandas, Penguins and so on) most webmasters knew it was only a matter of time before Google would start enforcing what they were preaching about content. That day has come. With the recent revision of the Google Webmaster Guidelines they have made it clear that they are on a mission to take away duplicate, thin, and otherwise poor content off their search results.

So how does this affect small business?

In its simplest terms, this means that quality should win out over quantity, at least when it comes to content and links. Google is aware with so many millions of web pages out there, it’s too much to expect us not to promote our pages, but at the same time we need to be adding to the discussion with new and fresh content, not simply a rehashing or exact reproduction of what’s already there. So, for the small businessperson trying to make progress in the search rankings, this means that we need to stop trying to game the search results, but instead embrace natural and meaningful link building and social interaction.

What to do and what to avoid!

  • Create awesome content – Craft content that people are looking to both read and share. Lend your distinct voice to the conversation and don’t be scared to ruffle feathers!
  • Make it shareable – Since Google is now making social signals a part of the search algorithm it’s very important to make sure folks have the option and desire to share your content. It can make a difference in your rankings.
  • Don’t use content automation – Google is getting better and better at discovering and exiling automated content. Since most of the time this sort of spun or rehashed text is instantly recognizable as such, just decide to avoid it entirely.
  • Make your links diverse – Don’t use the identical keyword text in all of your links. It’s not natural and won’t help you rank for that keyword. Use your keywords, naked URLs, some “click here’s” and other common terms.
  • Don’t employ linking schemes – A while ago you could get away with this, and there are many who will tell that this is still so, but the cost of being found out is high. Do you actually want to build your business on that?
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