How Blogging Attracts New Customers to a Business

How Blogging Attracts New Customers to a Business

How Blogging Lures Potential Customers to a Business

There are a variety of marketing and advertising tools, both on and offline, that a small business owner can use at any time. Although the use of enterprise blogs expanded 17 percent between 2009 and 2012, there are still quite a few budding entrepreneurs who don’t use this tool. By bringing in a blog into your marketing plan you will herald new customers in several ways.

Search Engine Optimization Support

Whether you are promoting a local company or a national corporation, you want to be on Page 1 of Google. Over 90% of traffic coming out of Google stems from the first page of results, so Page 2 simply is not an option. Fortunately, blogging increases your online presence, backlinks, and helps in a variety of other ways to increase your organic reach and land near the top on search engines. This means more and more people see you, and more people will come in.

Current Customers Become Ambassadors

One of the greatest benefits of having a blog is the fact that you can create easily shareable content to post on your social media pages. The key here is to ensure that your information is actually practical. If you sell swimming pools, a nice blog post titled, “Everything You Need for an Amazing Summer Vacation” would likely do well for your company. If a blog post is useful your followers will share it, and this equates to more eyes on your content.

Showcase Yourself as an Industry Thought Leader

Blogging is a kind of inbound marketing, and this means individuals are basically seeking you out as opposed to you going after them. If they are looking for information and find it on your small business blog, you suddenly become a knowledgeable resource for them. This can set you up as a sector thought leader, and people are far more likely to do business with someone they trust than someone they do not even know.

Just like social media marketing, blogging is becoming less of an option and even more of a necessity. Do not get left behind.


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