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Here’s how Google+ can enhance your content strategy

So far, Google+ has been sort of like that dog that keeps coming back into your yard looking for scraps. I mean, what should you do with him? The fact is, this dog can hunt! Businesses are starting to wake up to the opportunities with Google+, aiding not only with social media interaction, local visibility in the search engines, and helping establish your brand; but the many ways it can help you with content. And it’s obtaining results: websites using the +1 Button increase page traffic by 350%, and more than 925,000 people join Google+ every day!

Seven Strategies for Utilizing Your Google+ Page

Here are seven ways to get your Google+ page to help your small business.

  1. Complete your Google+ profile – Give this plenty of thought as you’re doing it. Use compelling photos and images, and make sure you link out to your other social media accounts.
  2. List your key information – Especially business hours, contact details, along with maps and directions.
  3. Link to your blog or site – You should definitely link to your primary business blog or site. This will result in added traffic and a great link.
  4. Create a business page – Showcase your business where it matters. This has direct benefits for search results as well as for people that find you on Google+.
  5. Link to your other material – Link out to your blog posts. Along with getting them indexed nearly instantly, this also has a number of SEO advantages. You can also use your Google+ page for making posts, complete with multimedia that can link to your pages elsewhere. The possibilities are amazing.
  6. Utilize Direct Connect – Utilize this feature in Google+ to let visitors to add you to circles whenever they find you in search. Think of this as a Facebook “Like”.
  7. Use video chat in Google+ Hangouts – When you hold a video chat, Google+ streams it, records it, and supplies you with the recording via email. You can then upload to YouTube if you wish, or use it on your website or privately. One fantastic option to use these is to create impromptu product demos.

This barely scratches the surface of what’s possible with Google+. To discover even more strategies along with a cool infographic on the subject see this post on CopyBlogger.

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