Google Business Photos

Google Business

Increase Traffic to Your Site and Store with Google Business Photos

One of Google’s latest innovations is the introduction of Google Business Photos. This is the virtual presentation of your place of business in a panoramic 360 degree picture found in search, your Google+ page or in Maps. You will also have the option of embedding it on your site or social media properties.

Why is Google Business Photos a good idea?

Google Business Photos is a great way to invite searchers inside your business virtually. They can see and get a feel for what you do, and start to learn how you can help them. But, the best part about these photos is they really separate your listings from the others. The panoramic view of your pictures, compared to the regular text search results next to you makes it extremely hard for the searcher not to click on yours. Yet another major benefit is that by using this program, you are further cementing your place as the authority for your brand. This can help in a number of ways, among them search rankings and reputation management.

How do you get these photos made?

While you may well be all fired up and ready to grab your phone and start snapping shots, you should know that at the moment, Google requires business owners to use a Google Business Photos Trusted Photographer. These photographers have gone through training by Google in exactly how to not just create the pictures, but how to best enhance them. After you find one, (a Google search – Google Business Photos Trusted Photographer + Your City) should suffice; you make an appointment. You’ll be provided with tips on how to best stage and prepare your business for the shoot, which takes about an hour. Since this is about showing off your establishment, you don’t have to be in the pictures. In fact, Google wants as few humans as possible in them.

If this seems like a great way to enhance your Google+ Local listing, then you need to get the ball rolling today!

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