Get Going with Visual Content Marketing

infographics word cloud on laptop

Get Going with Visual Content Marketing

Visual content is booming all over the Web these days, and if you need proof of this you only need to look at your Facebook newsfeed, which if it’s anything like mine is overflowing with images, memes and videos all vying for your attention. For those who love stats, it’s worth noting that 87% of the most-shared posts on Facebook contain images, and that posts containing visual content score 189% more engagement than those that don’t.

You’ve also likely noticed the influx of marketing via visual content. This is one of the easiest and most lucrative ways to market to come along in a while. And the best part is, there’s still time to make this work for your business too.

5 Types of Useful Visual Content for Marketing

Create an Infographic – Getting increasingly easier to create, infographics are an exciting new form of visual content that has taken the marketing world by storm. You can creatively pack a load if information into an infographic, which can then easily be shared, resulting in great direct traffic and backlinks.

Make Videos – Video continues to be the most widely disseminated form of visual content, and it’s still growing at a breakneck pace. You have incredible variety of choice here, as you’re able to create simple slideshow videos, webcam talking heads, location videos and many more. The recent addition of the micro-video format that can easily be shared via Vine, Instagram and Facebook (among others) make it easier than ever to get your content out to the masses easily and quickly.

Images and Memes – It’s gotten to the point where a post isn’t really a post without an image or a meme. What’s more, if you take the time to create unique imagery, these have a second, possibly more useful life on sites like Facebook, Twitter, Pinterest and Instagram.

Screenshots – Screenshots are an awesome way to convey social proof. They are drop dead easy to make, and you can easily insert them into many types of posts, or create slideshows with them.

Create Data Drops – Similarly, you can also convey more complex data through the use of charts and graphs to illustrate and amplify your points through visualization. This can make a difficult to get concept much more accessible.