Why Every Local Business Should Be Blogging

Why Every Local Business Should Be Blogging

Regardless of what some business owners believe, blogging is far from an option anymore. Brands that do not utilize this form of marketing are putting themselves at a disadvantage over the competition. There are a selection of benefits that stem from blogging, but the above mentioned should be sufficient to open marketers’ eyes to the truth.

Inbound Clicks Will Explode

There are extensive intangible and potential benefits related to blogging, but the hard data is where things are most amazing. Companies that begin blogging see a 97 percent increase in inbound links.

These links add Search engine optimization value to the website itself, and visitors from other sites could easily become paying customers. When other websites start seeing a blog as a handy source of information, they will start linking directly to it.

Improves Overall SEO

While inbound links certainly do good things for Search engine optimization, blogging in general accomplishes so much more. In fact, blogs that received no inbound links at all would still improve a site’s SEO. The reason being more pages are available to be indexed, and online searchers are more likely to come across them. Internal linking between pages on the same site can also help in this endeavor.

Strengthen Other Digital Marketing Forms

Blogging can also do good things for a organization’s other forms of marketing. By embedding videos directly into blogs, for instance, the view count on the video will go up in addition to getting more eyes on it. Blogging also gives local businesses the opportunity to post original content on their social media pages that actually results in improved traffic to the main site.

Although some corporations still treat it as such, blogging isn’t an option for small businesses. It may be possible to get by without it, but it puts a brand at a distinct shortcoming. The benefits of blogging are numerous, but the aforementioned three should be enough to make its importance noticeable.


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