Email Marketing Trends Small Businesses Need to Know

Email Marketing Trends Small Businesses Need to Know

Latest Email Marketing Trends for Small Business Owners

Before 2015 even started, a full 73 percent of internet marketers said one of their major business tactics was email marketing. This shows just how essential this promotional method has become, but like all items in life, email marketing always changes. Simply because of this that business owners must remain on top of evolving email trends.

Video Built-into Email

You may question, what is the purpose of inserting video directly into emails when you’re able to just provide links to videos? The answer rests in consumers’ ability to pay attention. When a message recipient has got to leave your message to look at a video, especially on sites like YouTube, they are inundated with additional videos, ads and other visual stimuli. Since this is distracting from the message, marketers have started to rely more heavily on in-email videos.

Heavier Target on Personalization

It’ll only take one non-focused email for a consumer to list your message as spam. If this occurs, all of your future messages are going to be filtered out, even if that had not been the intent. That’s why emails are becoming more personalized. This is more than just adding a greeting with a customer’s name.

With some promotion tools, you can have diverse messages brought to different segments of your list. If you filter your list by age, as an example, Millennial’s can get marketing emails dedicated to something different than those sent to retirees. Look into the many personalization tools offered to see which is suitable for your company and email list.

Increasing Shove towards Keeping it simple

Wearable tech is hitting the scene like a storm. Alas, this means modifications must be made on email marketing. On these compact screens, for instance, customers will only see a small part of your email header and inner text.

All of this will happen while out and about. If you’re unable to immediately get their attention, your message will likely end up in the trash before they are even stationary to read it. Be sure that your headers and text instantly grab their attention.

Email marketing isn’t going away. It is just a marketing reality, so be sure that you are developing with it.


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