Email Marketing Mistakes That Must Be Avoided

Email Marketing Mistakes That Must Be Avoided

Avoiding These Email Marketing Mistakes is Necessary

All marketing messages should be quality controlled before going live on your server. This is because graphic and formatting errors can cause a message to appear much differently than you designed it. Always send a message to the major email providers, such as Yahoo and Gmail, to ensure your messages actually look correct. Using this strategy ensures a end product that is professional and well put together.

Making It Difficult to Unsubscribe

Have you ever tried to unsubscribe from a contact list only to find that the corporation makes you jump through hoops? This will annoy customers, and in the end, many will simply mark an email as spam to ensure they don’t have to see further correspondence. This makes major email providers believe that you are spamming people, and this could result in your marketing messages actually going directly to spam folders everywhere.

Inconsistency isn’t a Strategy

Companies that don’t set up a consistent marketing strategy are losing the race before they’re able to get started. Customers really need to be aware that something is always happening. Do not send so many emails that it is frustrating, but certainly have a weekly or bi-weekly newsletter.

Not Testing Out Emails

Marketing messages need to be tested before they are sent to customers. By doing this, if there are graphic or formatting errors within a message they can be fixed prior to being viewed by actual customers. Deliver test emails to numerous servers, like outlook, gmail, and yahoo, to determine the formatting that the recipient might find on their end. Therefore you know your final product looks professional and is truly sending the correct message.

Recent scientific studies found email marketing accounts for practically 7 percent of customer acquisitions. Do not let your numbers lag by making avoidable errors.