Do Your Marketing Emails Look Terrible on Mobile Devices? That’s a Problem

Email marketing

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Email marketing can be tricky enough without us making the job even more difficult. With mobile email open rates increasing quickly, it can be a virtual death sentence for your small business if you neglect optimizing your marketing emails for small screens.

Mobile email opens are exploding!

According to a study by Knotice.com, mobile opens made up 36 percent of all email opens in early 2012. Also, it’s by far (by 74 percent!) the preferred method of communication by online adults. And it’s not simply phones on one platform either. ReturnPath reports that iPhones account for 59 percent of the open rate share, iPads 26 percent, Androids 14 percent and Windows phones and devices under 1 percent. The takeaway here is that it’s not just phones, and not necessarily out and about.

Here are a few tips for optimizing your emails for mobile

So just how does one go about optimizing your marketing emails? Not to fear, we won’t leave you in the lurch! Here are a few must-do tips that help make sure your messaging appears the way you’ve intended it to!

  • Keep your messages short. People, especially on mobile devices, have a short attention span. Make punchy, alluring subject lines and material that keeps the reader engaged.
  • Keep your image files small, as large files take far longer to load, which can be a disaster as many won’t wait, and simply leave, before they’ve even looked at what you’ve got for them.
  • Keep your font sizes in your main content no less than 14, and headlines around 30. Anything under 13 will get automatically changed by the iPhone, and could destroy your formatting.
  • Make your calls to action large enough for easy tapping. An average adult finger covers about 45 pixels, so keep that in mind.
  • Make sure you test your marketing emails on the various mobile platforms before hitting the send button! This really is worth the couple of minutes it will take!

Optimizing your emails is not a choice if you’re wanting to win with email. You must get on this today, as you can be sure your competitors will!

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