Daily Deal Web Site coming to Southern Maryland

Daily deals somd

Daily Deal Web sites are hot. You don’t have to think back more than a year to remember when Groupon, the leading daily deal site, turned down $6 billion dollars from Google. Today Google is beta testing their daily deal site. In September, the Wall Street Journal estimated there were more than 500 daily deal sites in the United States.

In case you don’t know much about daily deal sites, let me tell you how they work. These “daily deal” sites send their members daily emails with offers for substantial savings on all kinds of products and services. For example, on Sunday Groupon offered a coupon for $40 dollars worth of food at a Washington, D.C. pub for only $20. When you pay Groupon $20 they send you (electronically or on your smart phone) a voucher to use at the pub to receive $40 worth of food and drink. Groupon collects all of the money and gives the pub a portion and they keep a portion for promoting the event and making it all happen. At 3:00 PM Sunday they had sold 160 of these deals. This deal is available for three days or until they sell a predetermined number of vouchers.

The pub wins because they get lots of new customers and a quick shot of cash into their bank account. Groupon wins because they get paid to market the pub. If the pub owners are smart they will capture the numbers and addresses or email addresses of the new customers and market to them on a regular basis to get them to come back again. Hopefully they are doing this already but if they aren’t they should start right now.

Another example is a deal that ran in Los Angeles offered $20 for $40 Worth of Food and Drinks at The Melting Pot. The deal sold 5000 vouchers at $20 for gross revenue of $100,000. The cash shot for the restaurant was well timed. With good margins and well-trained waiters, the Melting Pot will make good money on this deal.

There’s no question the economy has made saving money chic again. We see the show “Extreme Couponing” on television. Groupon turns down $6 billion. Last year coupon use in the United States was up 12% over 2010.

Many local merchants in smaller communities have missed the chance to ride this daily deal extravaganza. The good news is in Southern Maryland they won’t have to wait any longer. Southern Maryland Daily Deals (SOMDDailyDeals.com) will soon offer daily deals to local consumers via email, Facebook, Twitter, and mobile phone. It will launch on March 1st.

Southern Maryland Daily Deals is partnering with SMNewsNet.com to provide deals to our readers and the opportunity to offer deals to our merchants and advertisers. If you are interested in getting these deals in your email just visit www.somddailydeals.com to sign up. If you’re interested in offering a deal just give SMNewsNet.com a call at 301-200-1812 and they’ll set up a meeting with you to get your deal going.

Chris Ripley is a Waldorf-based marketing and business development consultant and author of “Online Marketing 101” available at Amazon.com and BN.com. He is an adjunct professor at the College of Southern Maryland and the University of Phoenix. His Web site is strategic-marketing-group.com and you can find him on Facebook at www.facebook.com/smgmarketing or Twitter at chrisripley. You can contact him at cripley@smg2.com or 301-328-2113.