Creating Exciting Content in Less than Exciting Industries

Creating Exciting Content in Less than Exciting Industries

How Boring Industries Can Make Exciting Content

Local writing and humor won’t always get the job done in industries that are especially technical and boring. This fact can be overcome through breaking down whatever content has been made. Get innovative with headers, bullet points, images and short paragraphs. These tactics create digestible content, so consumers will be more apt to pay attention.

Inject a Sense of Humor

If a blog or article will prove helpful to consumers, many will overlook its boring nature. I am not saying all of them will, though. Because of this, content creators should interject humor whenever they have a chance. While it may seem unprofessional, marketers need to weigh the advantages and disadvantages. Sure it may not sound like industry speak, but do most customers want to read that anyway?

Develop Local Content

While it might appear ideal to create content that people around the globe will enjoy, this isn’t exactly necessary for most local companies. Considering this, take time to create content that focuses on events, people or anything else going on in the local community.

Consider individuals who by no means watch the evening news. If they suddenly know that they or a friend will be on there that night, there’s little doubt that they will be tuning in. It’s the same with content marketing. Even in a boring industry, people are will be interested if content somehow relates to where they call home.

Split the Content

Even if you center on writing locally and let your sense of humor show, some industries are just so technical that content must remain in-depth. If this is the case, take measures to break down the content on a page. Work with bullet points, headers, small paragraphs and images. Each of these elements makes content more digestible, and consumers will be less likely to feel overwhelmed or bored.

Whether you are in shipping and delivery, production or any other industry that might come off as boring, you do not have to create boring content. By following these guidelines and striving to create useful content, consumers will still find good reasons to visit your site.


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