Choosing Between SEO and Clicks in your Title Tags and Headlines

Choosing Between SEO and Clicks in your Title Tags and Headlines

How to Compromise Between Great Title Tags and Awesome Headlines

Knowing how to write effective SEO title tags and headlines can certainly be confusing these days. See you’re not alone! Many struggle over making it SEO optimized and at the same time enticing enough to draw in the clicks, which is the main job of a headline, right?

It’s important to know that you need both title tags and headlines, right? While you need it to rank well in search, you also need the headline to entice as many clicks as possible. Each is important, but is there a way to feed Google and still attract the hungry hordes?

Let’s look at each, and see if there’s way to satisfy the needs of both sufficiently.

What goes into a good SEO title tag?

The properly SEO’d title tag will be around 64 characters, and also have the page’s primary keyword near the beginning whenever possible. That’s not a lot of space to work with, so we’ve got work to do right from the start.

What’s also important to Google these days is the intent of the search query. What’s the searcher actually looking for? Google is getting better and better at discerning this, and you need to write with this in mind.

If there is room, you can include additional keywords or LSI phrase, or modify the phrase in hope of ranking for corollary terms, for instance “best blue widget for sale today”. There are around 5 possible keyword phrases in there, in addition to the main term. You get the idea. Nevertheless your intent should be to make it make sense.

What makes a good page headline?

Conversely, your page headline should entice the reader to read on, to yearn for more information. A lot of great headlines will invoke curiosity, promise solutions, and inject emotions.

“How to write a novel in 30 days and stay married.” This title make a bold promise, has a time element and gets a smile. (From those of us who are married)

Making the Two become One

Often you’ll be confronted with a choice, and you’ll have to decide which is more important, the SEO or maximum clicks. The intersection where both come together can be quite small, and often the goal of the page comes into play, such as how you’re going to be using it. Is it a landing page going to get mostly paid traffic, or a foundation website page that needs to rank well? Therein often lies the choice.