The Local Marketing Mistakes Every Business Must Avoid

The Local Marketing Mistakes Every Business Must Avoid

Even as consumers have the ability to purchase items from around the globe, much of their money is still spent locally. In fact, figures show that upwards of 50 percent of all search queries have local intent. While this proves how important location-specific marketing is, the following local marketing mistakes could seriously hurt a company.…

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3 Webinar Mistakes That Can Ruin Your Marketing

3 Webinar Mistakes That Can Ruin Your Marketing

If you’ve never created a webinar for promotional purposes, you’re part of only 40 percent of marketers who haven’t done so. Whoever is handling your digital marketing can certainly promote these online events, but your expertise and professionalism are what will make them successful. With that in mind, here are a few webinar mistakes you…

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3 Mistakes to Avoid When Marketing at a Trade Show

3 Mistakes to Avoid When Marketing at a Trade Show

In some industries, trade show attendance is just a fact of life. In others, attending a periodic event can still do great things to promote the local business. Regardless of which situation a budding entrepreneur is in, there are certain trade show mistakes that must be avoided at all cost. Considering the time commitment and…

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