Can You Do It Yourself or Do you Want It Done for You in Your Small Business?

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Should You Try and DIY in Your Small Business?

When you’re just starting out with your small business, the urge is omnipresent to try and do as much as you can yourself. This is not just from a cost standpoint, but also a sense that you can do this. While it’s a good idea to have a basic grasp on things, there are plenty of items you’ll need help with, and just don’t make sense to try and learn.

For instance, coding a website from the ground up requires a skill set you probably don’t have, and would take some time to learn. Easier to hire that out. This isn’t always the case however. Many things you can and should do. Let’s have a look at several of the factors that will inform your decision as to whether to go with DIY or DFY.

Is DIY or DFY better for your small business?

  • Ask yourself what you truly want to do in your business. Do you want to be the one doing almost everything, or do you really not want to “work” in your business much at all, wanting instead to be the executive or visionary.
  • Really interview yourself as to whether or not you have the skills needed to do what you hope to do, or if it would be better for the most part to hire people who are well-versed in the subject.
  • If you opt to outsource your work, try to know who you are hiring, preferably through a recommendation from somebody you know. Also, stagger your payments to a new outsourcer, just as an insurance policy that the work will get done.
  • One item you might want to carefully consider outsourcing is your sales and email copy. These are vitally important items, and it’s very easy to write bad or mediocre sales copy. This will do you incalculable harm. There is an art and science to this, so be sure that whoever does it knows what they are doing.
  • Look to keep a unified look and vision to all your online properties. When you have several people working on your business, it’s easy to lose your look and become fragmented. Stay clear about what you want to see!

At the end of the day you’ll have to make a decision which style, DIY or DFY, best fits your business. Make sure the decision is one that’s in the best interest of the business!

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